Wednesday, December 12, 2012

Celebrating Jimmie Lunceford & The Music Of Manassas High (11/15/2012) Panel Discussion


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W.E. A.L.L. B.E. TV: Celebrating Jazz Great Jimmie Lunceford & The Music Of Manassas High~11/15/2012

Celebrating Jimmie Lunceford & The Music Of Manassas High(2012) Part 1...Panel Discussion

Celebrating Jimmie Lunceford & The Music Of Manassas High, 11/15/2012 @ Rhodes College sponsored by The Mike Curb Institute & The Jimmie Lunceford Jamboree Festival (JLJF). (Left to Right): Memphis Music Legend Bro. Emerson Able, Jr., Mike Curb Institute Director Dr. John Bass & JLJF Founder Bro. Ron Herd II aka r2c2h2 tha artivist discussed the profound impact of Jimmie Lunceford on Memphis music history and education. Jazz great Jimmie Lunceford voluntarily started music education in the Memphis City Schools and thus changed the course of American Music History. For More Information On The JLJF please visit the official website:


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Wednesday, December 5, 2012

The Purpose of The Jimmie Lunceford Festival (JLJF)

 The Purpose of  The Jimmie Lunceford Jamboree Festival

"Jimmie Lunceford has the best of all bands. Duke [Ellington] is great, [Count] Basie is remarkable, but Lunceford tops them both."-- Legendary Swing Band Leader Glenn Miller (Determeyer, 2006)

“The music still sounds good, and it still inspires me, you know. I just think that band had everything. It was just one helluva band.”--Jazz Great Horace Silver (Determeyer, 2006)
"Manassas had the first orchestra of any school in the city with Mr. Lunceford. He was a good disciplinarian, a good teacher, and the students just had a fit over him. Lunceford played sophisticated jazz. I used to practice with them."-- Kathryn Perry Thomas, Beloved Memphis Educator & Manassas High Class of 1932 (, 2008)
"He would come over to the school each and every time he would play Memphis. His band would perform for the [Manassas] student body, and our band, the Little Rhythm Bombers, would play for him. This is where most of us, as students, saw him. He would bring the big band over to Manassas and perform."
--Memphis Music Great, Educator & Manassas Rhythm Bomber Emerson, Jr. (, 2008)

The Jimmie Lunceford Jamboree Festival is an organization and movement founded by Ronald Cortez Herd II also known as R2C2H2 Tha Artivist in August 2007.  The purpose of the Jimmie Lunceford Jamboree Festival (JLJF) is to bring awareness about Jimmie Lunceford and to instill community pride in the achievements and accomplishments of a native Memphian who never forgot Memphis. The JLJF through several initiatives will instill pride in the Memphis City Schools and greater Memphis community by developing a strong advocacy campaign for promoting music education and appreciation in the public schools by building upon the historical model pioneered by jazz great Jimmie Lunceford as well as promoting and documenting the Jimmie Lunceford legacy through collaborative initiatives/projects with Memphis area cultural and educational institutions and the greater Memphis community. . .

Jimmie Lunceford was a true advocate of constructivist theory because becoming knowledgeable involves acquiring the symbolic meaning structures appropriate to one’s society, and, since knowledge is socially constructed, individual members of society may be able to add to or change the general pool of knowledge (Merriam, Caffarella & Baumgartner, 2007). By voluntarily introducing music education into the Memphis City Schools system and arguably starting the first ever jazz studies program ever taught at a public school in the USA, Jimmie Lunceford did just that in true maverick pioneer style no less.  Jimmie Lunceford’s remains are interred at the famous Elmwood Cemetery along with his wonderful legacy. Hopefully in 2013 and many years to come the JLJF plans to change that by initiating a city wide cultural awareness campaign 65 plus years in the making.

In observation of his 110th birthday & and the 65th anniversary of his death (which is actually the calendar year of 2012), the JLJF is planning several events throughout the Memphis area in April, June, July, October & November 2013 to celebrate this unsung hometown hero and music genius. To that end the Jimmie Lunceford Jamboree Festival (JLJF) will be doing collaborations with local arts organizations, educational institutions (the Memphis City Schools, Rhodes College, University of Memphis, LeMoyne Owen College and Christian Brothers University) and grassroots organizations to manifest this reality. The purpose of the JLJF is not only to entertain but to also disseminate to educate to liberate. The JLJF is trying to get more junior and high school band directors aware of the accomplishments of one of their own in order for them to raise the level of expectations of themselves in terms of teaching and leadership as well as of their students in terms of self-awareness (self-esteem) and musicianship.

Determeyer, E. (2006). Rhythm Is Our Business: Jimmie Lunceford & The Harlem Express. Ann
Arbor: The University of Michigan Press. Blue Heaven: Rediscovering Jimmie Lunceford. Last page update
10/14/2008. Last retrieved 10/13/2012 from

Lodico, M., Spaulding, D., & Voegtle, K. (2010). Methods in educational research: From theory
to practice (Laureate Education, Inc., custom ed.). San Francisco: John Wiley & Sons.

Merriam, S. B., Caffarella, R. S., & Baumgartner, L. M. (2007). Learning in Adulthood: A
Comprehensive Guide (3rd ed.). San Francisco, CA: Jossey-Bass.

R2C2H2 Tha Artivist. (2011). Jazznocracy At Its Finest: Jimmie Lunceford Mississippi Blues Trail Marker Ceremony. Last page update 7/7/2011. Last retrieved 10/13/2012 from

"The Lunceford Way" Print Signed By 'Tha Artivist' For Only $20...Gets Yours Today!!!

"The Lunceford Way" by r2c2h2 (6/1/2011, 30" x 40" ink pen and whiteout)
"The Lunceford Way" Print Signed By 'Tha Artivist' For Only $20...Gets Yours Today!!!

About "The Lunceford Way"

 This is my tribute to Jazz Legend Jimmie Lunceford who was the first high school band director and started music education in The Memphis City Schools back in the 1920s. He was not even hired to be a music instructor but yet believed in the power of music to change lives and wanted to share his passions with young people...He took his band, composed of his best high school students and buddies from Fisk University, left Memphis and became the house band at the famous Cotton Club...His orchestra was also the number one attraction at the legendary Apollo Theatre for a decade and was known as the Harlem Express, the number one band of choice for African Americans IN THE NATION DURING THE 1930s AND THE 1940s...He Was Known As The King Of The Battle Of The Bands Because His Orchestra Would Constantly Beat Those Lead By Count Basie, Duke Ellington, Benny Goodman and Glenn Miller in popularity contests and cut throat competition...

If You Want To Order An Autographed 11" x 17" Print Signed By "Tha Artivist" (Without The Watermarks) For Just $20 Plus $6 Shipping & Handling Then Go To The Following Link:

To learn more about Jimmie Lunceford & The Jimmie Lunceford Jamboree Festival Please Visit The Following Link:

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Attn: Ronald Herd II
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P.O. Box 752062
Memphis,TN 38175

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